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The U.S. Chamber of Commerce unveiled new data shedding light on the economic impact of Valentine’s Day nationwide, underscoring the pivotal role of businesses in creating memorable experiences for Americans.

According to the National Retail Federation (NRF), consumers plan to spend $25.8 billion this Valentine’s Day. As part of its “Brought to You by American Business” initiative, the Chamber used that number to calculate the anticipated economic benefit from Valentine’s Day for U.S. metro areas across the country.

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